UFair TV Launch, Transforms Global Trade Shows into On-Demand Virtual Exhibitions

 

 

…Experience the new frontier of trade shows with UFair TV- where the world of exhibitions is a click away.

UFair TV, a revolutionary platform that brings trade shows and expos from around the globe to your doorstep, is now the next-generation online exhibitor access provider. Whether you're in the office, relaxing at home, or on the go, you can access products and catalogs from exhibitors worldwide through a mobile app, PC, or smart TV.

This groundbreaking innovation, spearheaded by Italian entrepreneur Giancarlo Moscardi, is set to redefine the global trade shows industry and trade show experience in particular, offering an endless commercial journey to all regardless of their location.

Unlimited Access to Global Trade Shows

The project, aptly named UFair TV is short for Unlimited Fair and ushers in a new era for trade shows. "It's a pioneering venture," said the platform's promoters, "as no existing solutions on the market offer such a comprehensive experience." Designed with a smart TV-like interface, UFair TV allows users to search by location, industry, and event schedule, providing a real-time map of trade shows happening in Italy and across the globe and more.

All-in-one Virtual Trade Show Experience

Through UFair TV, users can learn all the details of an event at the click of a button. Just “entering a single event page provides access to complete fair information” such as “location, logistics, schedules, number of exhibitors, organizational details, and related promotional videos,” according to the developers. Individual exhibitor profiles are available, where businesses can upload videos, catalogues, technical specs, and any other promotional content they wish to showcase, without limitations. The reason it is called “unlimited”.

Trade Fair Visibility Through Next-Generation Exhibition Platform

Developed over nearly two years, UFair TV aims to create a synergistic relationship with the trade show industry to improve and extend the reach and impact of Exhibition Industry Trends. By partnering with trade fair centers, UFair TV not only supports the physical events but also significantly amplifies their visibility long after the actual event has ended. "We offer a service that extends the visibility of trade fairs, benefiting both the fair organizers and the participating companies," they emphasize.

Growing Market through Corporate Marketing

UFair TV sets an ambitious goal: to capture a substantial share of a market that has rebounded with remarkable vigor post-COVID. The global events and exhibitions market, valued at approximately $45.34 billion in 2024, is projected to reach $54.9 billion by 2029, growing at a compound annual growth rate (CAGR) of 3.9%. This growth is driven by increased corporate investment in marketing and advancements in event technology. UFair TV aims to transform, and possibly expand, the trade show experience by making it instantaneously accessible, global, and continuously productive.

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